MOSAIC 2B provides a low cost mechanism to deliver multimedia content to micro-entrepreneurs located in rural areas of South Africa. Implementing delay tolerant network facilitates to transfer large volume of multimedia data, in areas with limited IT infrastructure. Using this content and equipped with a cinema-in-a-backpack a micro-entrepreneur will be enabled to run a business, which enables the screening of multimedia content in rural communities. The developed framework utilises mobile technologies and low-cost ad hoc networks based on opportunistic communication to support the micro-entrepreneurs and to enhance the sustainability of their micro-enterprises. The ad hoc network relies on the existing network of public transportation buses. Essential components of the network are the mobile and fixed infostations. The fixed infostation serves as the entry point to the DTN and will be installed in Pretoria, South Africa. Utilising the standard Internet connection, the multim
edia content ordered by the micro-entrepreneurs will be downloaded from the central MOSAIC 2B server to the fixed infostation and forwarded to the mobile infostations. The latter ones will be installed in the buses serving the rural communities located in Moloto, Vlaklaagte and Kwagafontein in South Africa. There, any micro-entrepreneur can download the ordered multimedia content using their cinema-in-a-backpack.
In essence, the project delivers a combination of mobile cinemas for edutainment (educational content and entertainment), mobile business services, and visual analytics services to obtain knowledge of on-going processes, to support decision-making and to increase business opportunities for micro-entrepreneurs, content owners and distributors.
Starting at the beginning of March 2015 MOSAIC 2B will evaluate the progress of the entrepreneurs’ cinemas over an experimental-period of six months, collecting field data on the emergence of marketing and product strategies.